Bobby Zarem, the famed publicist who helped provide you with the “I Love New York” marketing campaign, has died of most cancers at 84.

In his storied profession, he represented numerous stars, befriending lots of them, together with Kirk and Michael Douglas, Jack Nicholson, Diana Ross, Michael Caine, Al Pacino and Mick Jagger.

In 1976, following a soul meals supper for Stevie Marvel on the Del Monoco Resort’s ballroom, The New York Instances bestowed Bobby with the title, “Tremendous Flack.” 

The Savannah, Georgia native was influential in serving to to show movies reminiscent of “Pumping Iron”, “Saturday Night time Fever”, “Scarface”, “Rambo” and “Dances with Wolves” into enormous hits.

A daily table-hopper at storied New York restaurant Elaine’s, Zarem famously launched Mia Farrow to Woody Allen on the Higher East Aspect venue.

He additionally threw one of the distinctive events in New York Metropolis historical past — a black-tie occasion within the 57th Road subway to rejoice the discharge of the movie model of The Who’s album “Tommy”.

In 1978, Donald Trump mentioned that Zarem was accountable for each cent he had ever made after Manhattan property values tripled within the six months after the launch of the “I Love New York” marketing campaign. He additionally labored with the Clintons, in addition to Jimmy Carter.

He returned to Savannah — the place he developed the Savannah Movie Pageant right into a world-class occasion — in 2010 after a starry farewell get together at Elaine’s.

In 2013, the competition honored him with a lifetime achievement award in the identical theater the place he had watched films as a boy (with your entire viewers sporting hats that mentioned, “I <3 BZ”.

He additionally helped launch the bestselling ebook “Midnight within the Backyard of Good and Evil” by John Berendt within the metropolis.

Bobby appeared on display screen as himself in an episode of “Regulation & Order” (“Tabloid,” Season 8, Episode 23) and in movies reminiscent of “Kettle of Fish” and “Candy Liberty”. He was the real-life inspiration for the press agent performed by Al Pacino within the movie “Folks I Know.”

Hal Erickson wrote in his 2017 ebook “Any Resemblance to Actual Persons” that Zarem “by no means fearful about stepping into heaven so long as he may get his folks into print.”

He died on Saturday at his residence in Savannah.

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