Nicecactus companions with AJE Group to host regional tournaments | KKNEWS

Gaming match and coaching platform Nicecactus has introduced it has joined forces with South American beverage firm AJE Group.

Consequently, the platform will host a spread of grassroots League of Legends tournaments that can happen in ten international locations, with a mixed prize pool of $10,000 (~£7200).

Nicecactus x AJE Group
Picture credit score: Nicecactus/AJE Group

RELATED: Nicecactus partners with internet provider ZEOP

Six tournaments will happen between July and October, culminating in a live-streamed last that can characteristic a $6,000 (~£4,363) prize pool and a spread of native esports expertise and influencers.

Mike HessabiPresident of Nicecactus, commented on the collaboration in a launch: “That is the primary time {that a} main firm like AJE are doing a worldwide gaming marketing campaign in a number of territories. It suits with our philosophy at Nicecactus.

We strongly imagine that players worldwide must be afforded the identical alternatives to compete, irrespective of the place they’re positioned bodily. To implement a region-wide collection is an thrilling prospect for us, in addition to for AJE and the model they’ve chosen to spotlight: VOLT power drink.” 

RELATED: Nicecactus partners with Wolfie Sports and Mpesa

The previous three months have been busy for Nicecactus. In July, the platform inked a cope with Kenyan esports platform Wolfie Sports activities in addition to unveiling a partnership with web and telecom supplier ZEOP.

Manuel Paredes, Head of World Media at AJE Group, added: “At AJE, we’re organizing our first-ever grassroots gaming competitions utilizing the Nicecactus Gamer Platform expertise. We hope to have interaction and attain players all through the area. The ‘VOLT Gaming Problem – Competición de League of Legends’ will enable players of all ranges to play the worldwide hit League of Legends and compete for large prizes.”

“VOLT is an power drink. It’s widespread with younger, hip and savvy shoppers. Offering this viewers with alternatives to compete in gaming tournaments on a region-wide scale appeared like an ideal match. Our philosophy is sort of simple; we imagine in a world the place folks and the planet thrive collectively, benefit from the pure issues in life, and make desires come true. Gaming looks as if a pure match to our imaginative and prescient, and Nicecactus is the best companion in making this a actuality.”

Esports Insider says: Nicecactus is executing its plans to increase globally, and this cope with AJE Group is the right alternative for the platform to enter the South American market.

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