Florida-based esports organisation Misfits Gaming Group (MGG) has introduced a strategic partnership with esports betting firm and WIN.gg founder WIN Group.
In line with the discharge, the partnership will see each entities work collectively to develop its attain within the esports market.
Stephen Shoemaker, WIN Group CEO, commented: “We’re more than happy to have the chance to work with MGG. Its roster of expertise is excellent, and we all know that these groups and people will shine on our platforms and in connecting with our viewers.”
On account of the deal, MGG expertise shall be promoted throughout platforms owned by WIN Group. This contains esports publication WIN.gg and quite a lot of WIN Group’s social media channels. The showcases will reportedly embody new and artistic activations that may join MGG’s expertise with WIN.gg’s person base.
MGG’s roster of expertise contains League of Legends, Overwatch and Name of Responsibility athletes, in addition to plenty of gaming influencers.
Ben Spoont, CEO of Misfits Gaming Group, acknowledged: “WIN Group has an impressive distribution community and has confirmed itself a frontrunner within the esports media and the esports betting house in a brief time frame.
“We’re happy with this partnership and we’re excited for the way forward for it.”
The announcement follows on from the hiring of Stephen Shoemaker as WIN Group’s new CEO earlier this month.
Esports Insider says: Contemplating WIN Group’s broad attain, this distinguished partnership is prone to convey Misfits Gaming Group quite a lot of publicity and due to this fact potential development. Increasing its affect, the organisation has not too long ago additionally launched The Misfits Company, a media firm designed to assist manufacturers enter into the gaming and esports sector.