NASDAQ-listed playing operator Esports Leisure Group has introduced a partnership with NFL franchise the Indianapolis Colts.

Because of the multi-year deal, Esports Leisure Group will function co-branded esports tournaments yearly for the NFL aspect by way of its Esports Gaming League platform.

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As well as, the corporate will leverage participant imagery inside Indianapolis Colts’s native market, while additionally working with the workforce to advertise the tournaments by means of digital advertising.

Grant Johnson, CEO of Esports Leisure Group, commented: “We proceed to construct on our momentum within the skilled sports activities neighborhood and are excited so as to add the Colts as our newest prime tier accomplice.

“Esports offers a comparatively new avenue for groups to strengthen connections with their followers, and the Colts recognise how our sturdy event platform may help them obtain their fan engagement targets.”

The Indianapolis Colts joins Esports Leisure Group’s lengthy listing of notable conventional sports activities companions, which incorporates fellow NFL franchises the LA Chargers, New England Patriots, and the Denver Broncos.

Indianapolis Colts’s Chief Gross sales & Advertising and marketing Officer, Roger VanDerSnick, added: “The recognition of esports has soared for the reason that begin of the pandemic, and we’re excited to work with Esports Leisure Group to function thrilling, action-packed tournaments that we imagine might be highly regarded with Colts followers and a enjoyable option to compete in an entertaining and social atmosphere with players all through our fan base.”

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Based on the discharge, Esports Gaming League’s providers embrace full turnkey esports occasions, reside broadcast manufacturing, and on-line branded tournaments.

Esports Insider says: Esports Leisure Group continues to draw partnerships with conventional sports activities golf equipment that wish to provide esports providers to its followers. As esports continues to realize recognition, extra sports activities groups are utilising the sector with the intention to entice youthful demographics and develop fanbases.

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