Match organiser BLAST Premier has introduced a multi-event partnership with Danish {hardware} producer SteelSeries that’ll see the model host a variety of CS:GO-related activations on BLAST occasions.

As consequence, SteelSeries will host activations in the course of the BLAST Fall Showdown in October, adopted by the BLAST Fall Finals in November. The activations will embody fan engagement initiatives, giveaways, and a delegated house on the Finals venue.

Picture credit score: BLAST / SteelSeries

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BLAST and SteelSeries first collaborated in the course of the BLAST Professional Collection Copenhagen in 2019. Each entities additionally teamed up finally yr’s on-line Dota 2 event Bounty Hunt.

Oliver Clarke, Head of Model Partnerships at BLAST, commented: “It’s a vastly thrilling time for BLAST Premier with the beginning of our Fall Season and the upcoming return of followers and enviornment occasions forward of November’s Fall Closing in Copenhagen.

“We’re thrilled to welcome again such a good international model like SteelSeries and have some thrilling plans lined up for the partnership throughout this era.”

This partnership continues to spotlight what has been a busy yr for BLAST. The agency has signed a spread of companions all through 2021, reminiscent of Bondly and Coinbase, while additionally launching its first APEX Legends event BLAST Titans.

RELATED: BLAST unveils expansion into Apex Legends esports

Tony Trubridge, World Esports Director at SteelSeries, added: “As the unique esports model, we search to encourage by means of our innovation and creativity, by means of our merchandise, and with our companions. There are a lot of synergies between BLAST Premier and SteelSeries and the Fall 2021 season marks the right alternative to collaborate.”

Esports Insider says: Provided that each entities are of Danish origin and have collaborated prior to now, it’s no shock to see BLAST and SteelSeries group up as soon as once more. SteelSeries has frequently supported a spread of tournaments and esports organisations, with the model most lately securing a take care of Valve for The International 10.

ESI’s 2021 Events Calendar



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