Every week, ESI Digest breaks down the weekly happenings within the esports business, making sense of issues so that you don’t must. In addition to being housed on YouTube, ESI Digest is out there on all major podcast platforms and can also be accessible in written kind beneath.

On this week’s ESI Digest we cowl, 100 Thieves’s acquisition of Higround, FACEIT partnering with Gucci, Endpoint CeX launching a fan token, Crew Liquid’s Hercules Tires partnership, plus Knowledge Gaming launching an esports broadcast studio at Mall of America

100 Thieves acquires peripherals brand Higround

North American esports organisation 100 Thieves has introduced the acquisition of gaming keyboard model Higround.

Alongside the announcement, the 2 corporations additionally revealed the discharge of a 100 Thieves themed Higround keyboard, the primary in a sequence of collaborations. Particulars concerning monetary figures of the acquisition haven’t been disclosed.

FACEIT and Gucci partner for grassroots esports campaign

Picture credit score: FACEIT / Gucci

Esports match organiser FACEIT has introduced a grassroots esports-focused partnership with luxurious trend model Gucci.

In line with the discharge, the 2 events will work collectively on initiatives associated to group development and the self-development of esports gamers.

Endpoint CeX to launch fan token on Socios

Endpoint CeX x Socios
Picture credit score: Endpoint CeX / Socios.com

UK-based organisation Endpoint CeX has introduced it would launch fan tokens on blockchain-based fan engagement and rewards software Socios.com.

The deal, in partnership with blockchain supplier Chillz, sees Endpoint turn out to be the primary UK esports organisation to affix the appliance.

Team Liquid partners with Hercules Tires for Rocket League event

Picture credit score: Hercules Tires / Crew Liquid

Multinational esports organisation Crew Liquid has unveiled a partnership with tyre producer Hercules Tires.

The partnership will see Hercules Tires and Crew Liquid create the Hercules Tires Invitational Collection, a Rocket League match that includes North American groups.

Wisdom Gaming to debut esports broadcast studio at Mall of America

Picture credit score: Knowledge Gaming / Mall of America

Digital media and leisure manufacturing firm Knowledge Gaming has introduced a partnership with retail big Mall of America.

As a part of the long-term deal, Knowledge Gaming will debut an 18,000 sq. foot broadcast studio and an esports venue on degree 4 of Mall of America.

ESI Digest is a part of the ESI Podcast Community, a group of podcasts encompassing the esports business. For deep dives into the most important areas of esports with subject material specialists, try ESI Focus. For conversations with key personnel and main stakeholders in esports, ESI Insight is the sequence for you.

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