North American esports organisation 100 Thieves has introduced the acquisition of gaming keyboard model Higround.

Alongside the announcement, the 2 firms additionally revealed the discharge of a 100 Thieves themed Higround keyboard, the primary in a sequence of collaborations. Particulars concerning monetary figures of the acquisition haven’t been disclosed. 

Picture credit score: 100 Thieves, Higround

RELATED: Misfits Gaming finds keyboard provider in Matrix Keyboards

Based in 2020, Higround is thought for its limited-edition keyboards bought in ‘drops’. Based on the corporate, all of its previous drops have been bought in document time and the model has even beforehand partnered with headphone model Beats.

Regardless of primarily being a aggressive esports organisation, 100 Thieves has additionally been related to life-style and attire tradition. The organisation has already tapped into these markets by way of limited-edition merchandise and attire strains. Furthermore, 100 Thieves just lately partnered with American rapper Lil Nas X for a video themed round its League of Legends World Championship 2021 marketing campaign. 

The boutique keyboard firm will stay an unbiased model inside 100 Thieves. Furthermore, the model additionally introduced by way of The Verge that it’ll finally provide merchandise which might be all the time obtainable, not simply in drops.

Higround Co-founder Rustin Sotoodeh defined: “A variety of thought has gone into that, just like the orange PCB and all that. That was what my co-founder and I wished to create. However with the assistance of 100 Thieves, we’ll be capable of create some actually, actually loopy stuff whereas additionally nonetheless being unbiased, in fact.”

RELATED: 100 Thieves collaborates with Lil Nas X ahead of Worlds 2021 Group Stage

The mechanical keyboard market is quickly rising, with firms that produce area of interest keyboards securing partnerships with esports organisations similar to Misfits and esports manufacturers similar to Bad Moon Talent. As well as, esports manufacturers, similar to Fnatic already, have {hardware} choices.

Esports Insider says: 100 Thieves is thought for its advertising and marketing and its connection to life-style manufacturers, and whereas buying a mechanical keyboard model won’t appear to be a lot, the 2 firms have the chance to be on the forefront of a distinct segment market. 

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